Client List
In alphabetical order.
ALDI
Fresh was contracted as the Event Manager for the opening of the new product development centre at Aldi’s Head Office located in Minchinbury whereby 2000 employees and family members were invited to celebrate at a ‘Family Fun Day’ incorporating live entertainment, show bags, carnival rides and catering stalls.
APEC 2007 – Asia-Pacific Economic Cooperation
Fresh was appointed the Economy Media Liaison Officer for Australia when Sydney hosted this event in 2007. 21 world leaders (member economies) hosted by the Australian Government, APEC is an inter-governmental forum facilitating economic growth and prosperity, cooperation, trade and investment in the Asia-Pacific region.
Art & About
Fresh was appointed by the City of Sydney to publicise and event manage their annual outdoor arts festival Art & About held in October 2005. The Festival consisted of a series of free public art projects, events and exhibitions held across the CBD and surrounding suburbs. The public relations campaign focused on raising awareness of the events and the value of public art in general along with giving exposure to both emerging and established Australian artists.
Aurora Bar
Fresh managed the opening night launch event for Aurora Bar & Lounge in August 2006. Coordination of a celebrity guest list, celebrity DJ and live entertainment, production, theming together with a three month advertising campaign to coincide with the opening.
Australia Day Council of New South Wales 2005 – 2008
Fresh was contracted by the NSW Premier’s Office of Protocol & Special Events (OPSE) to promote and publicise the Australia Day Council’s events and activities in NSW. The project required a state-wide communications and promotions campaign incorporating the development and implementation of a public relations plan, media management (briefings, accreditation, OB logistics), stakeholder and government agency liaison, media partnership and promotions management.
Australian Jockey Club – Royal Randwick 2006 – 2007
Fresh was contracted to manage the public relations event program including the exclusive star-studded function to officially launch the AJC’s premier racing event, Royal Randwick Easter Carnival in 2006. Fresh also produced the exclusive VIP Celebrity Marquee events at the 2007 Easter Carnival and the 2007 Melbourne Cup Day. Fresh coordinated the entire event production, managing the VIP and celebrity guest list, entertainment, catering and theming.
Bangarra Dance Theatre
Fresh was appointed to manage the 20th Anniversary celebrations in 2009 and undertook a publicity campaign for the production Fire: A Retrospective. Bangarra Dance Theatre is a dance company that embraces, celebrates and respects Australia’s Indigenous peoples and their culture and has emerged as one of Australia’s most unique and innovative dance companies.rce
Blackmores Sydney Running Festival 2004 – 2005
Fresh was contracted by Jane Ferguson Consulting to develop and implement a public relations strategy to raise awareness and drive entries to the Running Festival, whilst also managing media partnerships and media coordination and coverage of the event.
Chief Executive Women 2008 – 2019
Fresh has been the exclusive Event Producer for the CEW Annual Gala Dinner for the last twelve years. Fresh manages the entire event, overseeing production, theming and catering, sponsorship, staffing and RSVP management in close consultation with their organising committee.
Decision Point Company
Fresh was appointed the external public relations agency for boutique Australian cosmetics distributor, Decision Point Distribution. Responsible for writing all media materials, managing and distributing beauty media requests and securing product placement in national monthly and weekly magazines. Brands represented include Laura Mercier, Barielle and Freeze 24/7.
Egg Maternity
Fresh was the external public relations agency for this New Zealand based business and was responsible for launching the brand in Australia in 2006.
Football Federation Australia 2010 – 2012
Fresh continued its association with FFA after the 58th FIFA Congress (listed below) and in 2010 was appointed Corporate Events Manager for the annual Hyundai A-League Awards and the annual Australian Football Awards, a role that was retained in 2011 and 2012. The role also comprised of managing several VIP corporate events at both Hyundai A-League Finals Series and Qantas Socceroos games played in Australia.
Fuzzy – Parklife
Fresh was contracted in 2009 as the National Tour Publicist for this annual music festival that brings together the most happening international and local artists across five cities, all in idyllic leafy surroundings.
58th FIFA Congress
Fresh was contracted as the Event Manager for this international event that took place in Sydney in May, 2008. This FIFA Congress is international football’s biggest off-field event, hosting 208 member associations and approximately 1,500 delegates, international media and VIP guests across a seven day period that featured several high-profile events.
GWS Giants
Fresh was contracted as the Event Producer for the 2016 Grand Final lunches in both Sydney and Canberra together with the Kevin Sheedy Medal.
HRH Princess Mary of Denmark and HRH Prince Frederik of Denmark Tour
Fresh was appointed by the NSW Premier’s Office of Protocol & Special Events (OPSE), as the Media Liaison for the 2005 and 2013 visits to Australia. These visit attracted extensive media attention both in Australia and internationally and we were responsible for managing all media requests at all private and public appearances made by the Royal couple.
Mayor Rudy Giuliani Tour
Fresh was appointed Tour Publicist for the seven city charity visit to Australia and New Zealand for the 107th Mayor of New York, Mayor Rudy Giuliani. Lyndel was responsible for creating a national itinerary, managing press conferences in each city together with all media liaison, TV, print and radio interviews.
Rabobank
Appointed Event Producer for DARE Down Under. In March 2019, Rabobank Australia and New Zealand Group held an employee summit for all 1300 employees, held at both the ICC Sydney and Cockatoo Island, the event was designed to inspire and engage employees to live the Rabobank values and provide an opportunity for face-to-face networking for teams who are spread right across two countries.
HRH Prince William Tour
Fresh was appointed by the NSW Premier’s Community Engagement and Events (CEED) Division to assist with the media management required for his three-day visit to Australia in 2012 and appointed again when the Duke and Duchess of Cambridge came to Australia in 2014. This visit generated mass media attention globally and required exceptional time management and negotiation skills with a vast volume of both Australian and international media.
Sydney FC 2017 – 2020
Fresh has worked with Sydney FC in an Event Producer role since 2017 successfully executing large scale events that include Season Launches, Business Lunches and the annual end-of-season awards the Sky Blue Ball.
Sydney Turf Club 2003 – 2006
Fresh was appointed the external public relations agency for the Sydney Turf Club and managed all the publicity, promotions and events for the annual Golden Slipper Festival, a one month event that culminates in the prestigious Golden Slipper Race Day. The Festival comprised of Fashions on the Field, Ladies Day and an exclusive celebrity party held in conjunction with Sydney’s leading gossip and social pages, Sydney Confidential within The Daily Telegraph and the highlight being the VIP & Celebrity Marquee on Golden Slipper Day.
Sydney Festival 2008 – 2014
Fresh was appointed to publicise the inaugural Festival First Night staged on the opening night of the Sydney Festival in 2008 and continued to work on this event until 2014. The brief was to undertake a broad public campaign beyond that of the normal Festival reach, incorporating government and stakeholder relations as well as maximising media partnerships, culminating in a publicity blitz on the week leading into the event as well as media briefings and on-site media management.
Westpac
Fresh was contracted as an Event Manager throughout 2012-2014 with Westpac on a range of events, most notably the Lunar New Year Gala Ball that was rolled out across four capital cities.
Woolworths Limited 2007 – 2008
Fresh was contracted by Woolworths to develop and implement an ongoing national public relations and event campaign specifically for their premium Select label. Fresh produced the Select Label Media Launch event in December 2007. The project required the development of stylised theming in line with Select label’s unique branding. Coordinated a tailored menu designed specifically to use Select products, merchandising and product display along with entertainment, database and RSVP management.
X-Venture Family Challenge TV Series
Fresh was contracted as the Event Director in this TV series that featured the ultimate Trans-Tasman clash which aired on Network 10 in Australia and Three in New Zealand.
